Slime is not like any other toy. Could it even be called a toy? It doesn't serve any purpose other than making weird noises and funny shapes. Strange stuff is coming out of these little pots.
To advertise this brand of slime craziness will literally be written and represented with this material. The captions are reading "completely delirious" above and "horribly delirious" bellow.
The campaign will be anchored around the invasion of strangeness in the underground. The public will be invited to communicate about this with the hashtag #DeliriousSlimy.
These two visuals were done by Baptiste Dugré.