Single-use plastic packagings are being banned from Europe. Solutions include using compostable matter instead. Worms are playing a great deal in the earth biology and in degrading matter.
I created a subsidiary cutlery brand for ¨Monoprix¨ supermarkets. I choose a worm as a mascot to make the concept memorable and instructive to audiences who may not know about it and to young people. The packaging is made pedagogic and colourful. The worm, living in the earth and actively taking part in this process, embodies the environment and the need to protect the planet.
In french the words ¨worm¨, ¨towards¨ and ¨green¨ are pronounced the same way. The wordmark for the logo is the phonetic transcription.